Checking your Google ranking is the process of determining the position of your website or a specific page in the search engine results pages (SERPs) for a given keyword or phrase. It is a crucial aspect of search engine optimization (SEO) as it provides valuable insights into your website’s visibility and performance in search results.
There are several reasons why checking your Google ranking is important. Firstly, it allows you to track your progress and measure the effectiveness of your SEO efforts. By monitoring your ranking over time, you can identify which keywords and strategies are working well and which need improvement. Secondly, it helps you stay ahead of your competitors. Knowing where your website ranks compared to theirs can help you adjust your strategy to stay competitive in the SERPs. Lastly, it provides valuable data for making informed decisions about your website’s content, structure, and overall SEO strategy.